. Wireless users who currently own an iPhone are more likely to stay loyal to their current smartphone platform than owners of any other OS, a recent study found. Market research firm GfK conducted a survey of 4,500 consumers in various regions around the world and found that 84% of current iPhone owners plan to purchase another iPhone as their next handset.
Boy Genius Report, Apple leads in loyalty: 84% of iPhone users, 60% of Android users plan to stay loyal, study finds
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