Laterooms.com Boosts Conversions With Website Personalisation And Testing From Maxymiser

-Partnership with Maxymiser enables LateRooms.com to create truly personal shopping experience for customers booking hotel accommodation via the website or mobile devices-London, UK (January 23, 2012) - LateRooms.com, the discount hotel specialist and part of the TUI Travel PLC Group of Companies, has signed a contract with Maxymiser to deploy its personalisation, testing and optimisation solutions on the LateRooms.com website in order to enhance the online shopping experience for visitors and boost conversions.

Press Release Distribution, Laterooms.com Boosts Conversions With Website Personalisation And Testing From Maxymiser