Lone Voice David Penn Delivers Paper Railing Against Current Fad: ‘Neuromania’

On March 21st David Penn will deliver his paper at Research 2012 (the Market Research Society annual conference) decrying the current trend for explaining every aspect of human behaviour in terms of the brain. Penn, managing director of Conquest Research is fast living up to his growing reputation as the scourge of the (neuro) snake oil salesmen” as dubbed by fellow researcher and author Mark Earls.

Press Release Distribution, Lone Voice David Penn Delivers Paper Railing Against Current Fad: ‘Neuromania’