As we've reported in the past, one major issue confronting the U.S. auto industry is its ability to recruit talent to live in Detroit, home of General Motors and spiritual birthplace of Chrysler and Ford. According to the Detroit Free Press, advertising cooperative Commonwealth, a joint venture between San Francisco-based Goodby, Silverstein & Partners and New York-based McCann Erickson Worldwide, isn't having the same problem. Commonwealth plans to embed itself in the middle of Detroit with 280 workers mostly imported from such marketing powerhouse cities as New York and San Francisco.
Autoblog, Chevy's new ad agency Commonwealth picks downtown Detroit as home (video)
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