The irony of the Apple-Google battle: They're rivals despite having entirely different goals

. By now you've probably heard about the mini-backlash that's ensued over Apple's (AAPL) botched Maps implementation on iOS 6 after it decided to ditch Google Maps earlier this year. But anyone paying attention to the Apple-Google (GOOG) rivalry shouldn't be surprised that Apple would flop in its first attempt at creating a maps application that's traditionally been Google's bread and butter. After all, Apple and Google have two entirely different business models and strategies, and the two companies find themselves competing despite, not because of, those models.

Let's start with Apple's strategy because it's relatively straightforward.

Boy Genius Report , The irony of the Apple-Google battle: They're rivals despite having entirely different goals

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