Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up. on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?). This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank – if slightly surreal – deer-processing tips in a cheerful tone.
Autoblog , Ram Truck's Gear Up! hunting series teaches you how to gut a deer, Ram Truck's Gear Up! hunting series teaches you how to gut a deer
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