The debate about what direction to take perennially struggling Volvo has been raging for years. Should the Swedish marque go upscale and try to chase other European luxury brands, or should it stick to its safety-minded knitting. Should it adopt flashy new styling and a more overt performance bent, or keep it Scandinavian clean and responsible. Chinese parent brand Geely apparently has designs on making Volvo a full-fledged BMW rival – particularly in its homeland – including pushing for a range-topping 7 Series competitor. However, Volvo execs have been repeatedly pushing back on the idea.
Autoblog , Volvo readying stretched next-gen S80 in lieu of 7 Series rival?, Volvo readying stretched next-gen S80 in lieu of 7 Series rival?
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