Remember the movie Minority Report and how stores and advertisements would be able to recognize a person and greet them accordingly. For those who may not have watched the movie or have forgotten, there are scenes in the movie where Tom Cruise's character enters a departmental store and a billboard advertisement, and by scanning his eyes they were able to recognize him, and greeted him and listed his preferences.It's a pretty neat feature and it does add a personal touch to the whole affair, and it looks like the technology is here and already exists The Venetian resort in Las Vegas.
Ubergizmo, Facial recognition advertising now available
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