Chrysler set a hugely ambitious sales goal for the 2012 Fiat 500 here in the United States: 6,000 units per month. It shouldn't come as a surprise, then, to learn that early sales figures aren't exactly meeting expectations thus far, but according to Chrysler, this isn't by any fault of the car. "I don't think we have a car problem; people love the car," Fiat chief marketing officer Oliver Francois said while speaking to Advertising Age. "I think we have an awareness problem.".
Autoblog, Fiat 500 sales in U.S. not meeting expectations amidst marketing meltdown (video)
No comments:
Post a Comment