Apple may be tweaking policies in effort to attract advertisers to iAd

. Apple may be implementing a number of changes to its iAd mobile advertising platform in an effort to attract more advertisers and to compete more aggressively against Google's advertising solutions. The Cupertino-based company originally required that advertisers spend a minimum of $1 million on its iAd platform but then halved that figure to $500,000. Now, The Wall Street Journal said Apple is beginning to woo marketers by allowing them to spend as little as $400,000 on an iAd campaign. Read on for more.

Apple is rethinking how its pricing structure works, too.

Boy Genius Report, Apple may be tweaking policies in effort to attract advertisers to iAd