Chances are you've visited KBB.com to do some research if you're in the market for a new vehicle, which is why the site's list of this year's most researched new vehicles and brands is probably a good representation of what the public at large is really interested in. KBB calls it "share of market interest," which is defined as the percent of new car shopper activity for a particular brand or model. This year, Toyota captured the largest share of market interest among brands with 14.2 percent, followed by Ford (13.5 percent), Honda (12.8 percent), Chevrolet (11.5 percent) and Hyundai (7.5 percent).
Autoblog, KBB names its most-researched vehicles of 2011
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