EU cookie law is bad for the web says 82% of digital marketers

London, 14 March 2012 – 82% of digital marketers think the EU cookie law is ‘bad’ for the web according a recent poll undertaken by Econsultancy, publisher of digital marketing and e-commerce best practice and insight.Econsultancy asked more than 700 marketers for their opinions on the EU e-Privacy Directive, and to find out what preparations have been made for the May 26 deadline for compliance. The Directive makes it compulsory for web users to consent for a website to use or store cookies. Just 18% of respondents think the directive is a positive development for the web.

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