Thursday, June 7, 2012

Explicit consent becomes mandatory with latest 'do not track' proposal, backs Microsoft into the corner

Explicit consent becomes mandatory with latest 'do not track' proposal, backs Microsoft into the corner

Remember how Microsoft said it'd enable the "do not track" feature by default for all users of Internet Explorer 10. Well, it's not likely to happen - at least from the looks of things. The move caused more than an uproar in the advertising industry, which had agreed to abide by these preferences only if users could, indeed, choose for themselves. With Microsoft's bullish decision to go forward and make this setting default, advertisers argued they'd be left with no choice but to bust the deal wide open and ignore these preferences.

Engadget, Explicit consent becomes mandatory with latest 'do not track' proposal, backs Microsoft into the corner

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