Jaguar shacks up with singer Lana Del Rey to promote F-Type [w/videos]

The last time Jaguar launched a really important new coupe, it launched its "Gorgeous" campaign to help sell it. The marquee television spot had a spare musical arrangement and actor Willem Dafoe narrating a montage of obscenely chic lifestyle scenes washed in cool tones. As a luxury proposition, it was certainly a gorgeous commercial. For the launch of the much-anticipated F-Type, Jaguar is reportedly turning to Lana Del Rey. For those unfamiliar, she's the indie songstress with the retro-glamour style, sultry voice and tracks like "Video Games" and "Blue Jeans" to have made her name.





Autoblog , Jaguar shacks up with singer Lana Del Rey to promote F-Type [w/videos], Jaguar shacks up with singer Lana Del Rey to promote F-Type [w/videos]