Volkswagen headed back to Super Bowl with new ad [w/videos]

Volkswagen has proven that it can make a big splash among the high-dollar Super Bowl ad blitz. In the 2011 edition of the Big Game, the German automaker debuted The Force spot, which was widely popular, arguably maintaining its significance even after the 2012 Super Bowl spots aired. Recognizing the popularity of that ad and capitalizing upon it, VW unveiled The Bark Side. According to VW, its ad campaign pulled huge numbers, with more than 55 million online views for The Force, and said helped contributed towards VW's 35 percent year-to-date sales increase.





Autoblog , Volkswagen headed back to Super Bowl with new ad [w/videos], Volkswagen headed back to Super Bowl with new ad [w/videos]