. Apple's iPhone press conference is currently under way and as is customary, things kicked off with a recap of where the company's mobile business sits today. Of course this time around it's new CEO Tim Cook going through the bullet points instead of former chief Steve Jobs, and he kicked things off with an understated, "Good morning. This is my first product launch since being named CEO." Here are some highlight's from Apple's event so far:
Apple opened several new Apple Store retail locations recently - in Shanghai, more than 100,000 people visited the company's new store on opening day alone.
Boy Genius Report, Apple kicks off ‘Let's talk iPhone' press conference
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