Wednesday, March 28, 2012

Early Subaru BRZ sales running at 4x projections in Japan

Early Subaru BRZ sales running at 4x projections in Japan

The Subaru BRZ is off to an impressive sales start in Japan. According to Subaru, the two-door is besting the automaker's sales projections by wide margins. As of right now, Subaru has sold 3,551 of the coupes, which is around four times the company's estimates. Fuji Heavy Industries put out a very conservative number of 450 units per month as a sales goal for the BRZ before the vehicle hit the market.
Perhaps more interesting is the fact that a whopping 60 percent of buyers are under 40 years old, and two-thirds of all BRZ owners are opting for the six-speed manual gearbox.

Autoblog, Early Subaru BRZ sales running at 4x projections in Japan

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