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While regular consumers still wait for the first big screen OLED display to make it to big box stores, Korea's Ministry of Knowledge Economy has chosen LG to lead the a consortium charged with developing a 60-inch flexible OLED by 2017. Part of the Future Flagship Program, its goal is to generate exports and create jobs by promoting next-generation technologies. The idea is that these flexible displays could be used in windows displaying information say at a bus stations or other public places like a store.
Engadget , LG selected to develop 60-inch flexible OLED by 2017, LG selected to develop 60-inch flexible OLED by 2017