GM appoints new global chief of Cadillac who's already talking sports cars

General Motors has created the new position of global vice president for Cadillac. Stepping into that. new role is GM senior executive and top lobbyist Robert E. Ferguson, who will oversee global growth and development of the luxury brand.

Ferguson is responsible for marketing, brand management and advertising for Cadillac around the world and is also expected to be responsible for sales in the new year. He will report directly to CEO Dan Akerson, who said of Ferguson, "The Cadillac brand will hit a higher gear under his watch."

Ferguson is taking on his new role at a critical time for Cadillac.

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