Conquest’s Launch of Avatar-led Implicix™: First Ever Research Tool to Use 21st Century Online Technology To Reveal How we Deceive Ourselves

Ever wondered why research predictions are continually proved wrong. Or put another way, why we tell researchers one thing and then do quite another. Award winning, top twenty market research agency Conquest is to launch on 18th November a brand new research tool Implicix™ which successfully unlocks the truth about consumers’ feelings and predicts the authentic drivers of behaviour. An industry first, avatar-led online technology is blended with Implicit Theory (pioneered by Nobel prize winning Daniel Kahnneman’s ‘Thinking Fast and Slow’ 2012).

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