Sunday, July 29, 2012

Chevy earns most nods in 2012 J.D. Power APEAL study... sort of

Chevy earns most nods in 2012 J.D. Power APEAL study... sort of

On first glance, General Motors seems to have a lot to crow about in the latest JD Power APEAL rankings. After all, its Chevrolet brand claimed three segment awards – the most of any single brand – and Cadillac finished tied for eighth place overall in the 2012 edition of the study. But upon closer inspection, the results may not be quite so rosy for The General. The APEAL study ranks new vehicles for how "gratifying" they are, based on owner evaluations of some 80 attributes. Yes, this is something of an automotive popularity contest.

Autoblog , Chevy earns most nods in 2012 J.D. Power APEAL study... sort of, Chevy earns most nods in 2012 J.D. Power APEAL study... sort of

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