It's not available to all, but if you're running the latest version (2.08) of the Netflix app on your PlayStation 3 you may see a prompt for a new item called Netflix Max, spotted by one of our readers. Described by a PR rep we contacted as a "new user experience" the company is testing, the assistant talks to users directly and asks them to rate a few movies on the spot before providing new suggestions. The Noisecast was among the first to try out the new experience and even has a few tips on how to get it for yourself, although it didn't work on our PS3, even after uninstalling and reinstalling the app to get the latest version.
Engadget , Netflix testing 'Max' assistant on some PS3 users to improve movie recommendations
See also:
digitalarts, Netflix testing 'Max' assistant on some PS3 users to improve movie recommendations
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