If a corporate content provider in the U.S. wants to upload videos to YouTube, all it essentially needs to do is find someone who knows how to upload videos to YouTube. Then: profit. In the UK, it's done differently – so much so that it sounds like everyone is confused. A regulatory body called The Authority for Television on Demand (ATVOD) oversees on-demand services, including content posted online on branded aggregator sites like Virgin Media as well as open sites like YouTube.
Autoblog , BBC facing penalties for hosting Top Gear videos on YouTube, BBC facing penalties for hosting Top Gear videos on YouTube
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