Monday, October 10, 2011

Love Kept Them Together – Netflix Won't Split


 Netflix CEO, Reed Hastings announced that the plans to split their DVD distribution business into a separate company (Qwikster) has been cancelled because of customer feedback. While I'd love to believe that the many emails and articles like this one were the reason for the reconciliation I believe it may also have involved Amazon's recent activities. Perhaps, someone at Netflix asked that all important question, "Why are we going to spend hundreds of thousands of dollars, de-value our brand and disrupt a successful operation?".
There was no logical answer and Mr. Hastings has elected to change his mind.

The Gadgeteer

See also:
at2359, Love Kept Them Together â€" Netflix Won't Split

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