Toyota urges suppliers to slash prices or be left behind

For years, Detroit automakers would argue that the Japanese yen was artificially devalued, and that the value of the currency was a big competitive advantage to the likes of Toyota and Honda. To erase this gap, The Detroit Three pressured suppliers to lower costs in any way possible, which caused ill-will within their supply bases. In fact, Japanese automakers routinely scored higher in supplier relation studies, while General Motors, Ford and Chrysler hovered at the bottom of the list. One massive global recession and a fast-rising yen later, it appears that the shoe is on the other foot.

Autoblog

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itworld, Toyota urges suppliers to slash prices or be left behind